If you are searching for a property to buy, your first thought is probably to look on Rightmove, but did you know it is possible to sell a property without a For Sale board or internet advert – which means your dream home might not appear where you are looking.
Discreet Marketing is an industry phrase that you may not have heard of. It refers to properties that are available to buy, but not advertised in the public domain. In this article, we explain how buyers can go about finding exclusive off-market properties and how you can successfully sell your home without any public advertising.
Why do people want to sell without any public advertising?
The motivation for keeping a property sale private can be for a number of reasons. Here are the most frequently reported reasons for our clients to request a discreet approach to selling their home:
Getting The Price Right
Discreet marketing allows sellers to test the price of a property before releasing it to the open market. The estate agent will selectively arrange viewings with suitable buyers, feedback from which can guide you to the right price to launch on Rightmove before leaving a digital footprint and added-on date.
Stops Neighbourhood Gossip
Many people in small communities prefer to avoid frequent questions and conversations with their neighbours about their reason for moving or they simply want to avoid their personal possessions being displayed online.
Ease Disruption To Children
Sometimes parents will have made the decision to move, but don’t want their children to find out through word of mouth first. Keeping the fact that your house is for sale, private, is a great way to prevent talk of your planned move from entering the playground.
Selling Your Home After A Dispute With A Neighbour
Neighbour disputes or disagreements within families can mean some people prefer to keep their planned move secret until they have found a new home.
Only Interested In Quality Buyers
Some sellers don’t want to waste time with lots of viewings and only want buyers who are in a good position to purchase to view their home.
Not every property we have for sale is advertised publicly
As a buyer how do you find out about these exclusive properties?
Our Discreet Marketing service means that not every property we have for sale or rent is visible on our website, because our clients have requested we keep details of their home away from public advertising.
The only way to find out about our Discreet Marketing properties is to register with us.
Searching on Curchods.com
When you search for properties on our website you will come across discreet property listings locked to regular users. There is no marker on the map displayed so the only way you can find out more details about such properties is to register with us.
It is only once we have all your search requirements and contact details on file that we can start to selectively make you aware of Discreetly Marketed properties.
The Curchods website restricts the visibility and advertising of discreet properties on our website to those buyers that we have vetted and for which we have a full understanding of their buying position.